Sara Furlong is a strategic creative, author, and scriptwriter with 20 years of experience shaping stories that connect emotionally and perform strategically. With a background in television and a deep foundation in narrative craft, she has led creative strategy and execution for hundreds of campaigns through WhirlyGig Creative Inc., specializing in work for modern families and diverse audiences. A best-selling, award-winning author, Sara brings clarity, insight, and heart to every project, helping brands articulate who they are, what they stand for, and how to translate that into meaningful, resonant creative across platforms.

Trevor Stooke is a creative director and brand builder with over 25 years of experience turning ambitious ideas into culture-shaping work. As Principal and Chief Creative Officer of Agenda Digital Marketing, he has led high-impact campaigns for global brands including major sports leagues, entertainment properties, and consumer brands. Known for making complex creative challenges look effortless, Trevor blends sharp strategic thinking with bold visual execution, overseeing everything from brand identity and motion to digital experiences that stop audiences in their tracks and deliver lasting impact.

Chris Noon is a strategic designer and brand systems architect with more than 25 years of experience helping organizations turn complexity into clarity. A founding partner of Project Slingshot, Chris specializes in building scalable brand systems, communications tools, and design frameworks that align business strategy with real-world execution. With deep experience across regulated and professional sectors, he brings a practical, systems-driven approach to brand storytelling, ensuring teams are empowered, messages are consistent, and brands show up with confidence, cohesion, and purpose across every touchpoint.